The story behind the team

JB and Amanda have always had one degree of separation until a friend introduced them. What happened? An unbreakable friendship and later strategic partnership, which resulted in the creation of AHM Group.

Team mosaic 01

Amanda Abrarpour

Amanda is originally from Brazil, who has lived in Buenos Aires, Argentina for 8 years, and the US for over 24 years. She studied Marketing and International Relations at Bentley University in Boston.

She helped introduce Netflix into Brazil and LATAM, developing the video streaming category and building a base of 5+MM users in the region, using marketing initiatives and online branding strategies for the brand.

She has over 12 years of digital marketing experience, working with numerous Fortune 500 brands in various industries to increase digital presence and marketing in LATAM. She has extensive knowledge of online marketing, programmatic activations, and data management.

JB Herrera-Marshall

JB is originally from Venezuela but has been living in the United States since 2009. He has a Bachelor’s in Business Administration with a major in Marketing from Suffolk University in Boston.

He has a heavy background in public relations, which has been his specialty for the past 8 years. His focus has been securing media coverage for top-tier clients in the LATAM, US, and Canada markets.

His past clients include The Learning Experience, Istituto Marangoni, the Dominican Republic, Acapulco, luxury real estate developers BH3 LLC, and Indura Beach and Golf Resort by CURIO Collection by Hilton, The Original Group, and fashion and luxury brands TOUS and Rosa Clara, among others.